soul-led storytelling, creativity + Management
Creativity that Connects
We are a creative studio for businesses, entrepreneurs and visionaries who live their message and want to convey it deeply to their audience.Communeco delivers brand messaging, campaigns, and content that not only sound good—they feel right. Whether you’re a large organisation or a one-person brand, our work is designed to move people, open doors, and build trust.
creativity that converts
What We Do
Brand Strategy
Positioning, naming, messaging and visual clarity to anchor your brand.Campaigns & Content
Strategic storytelling, launch messaging, engaging events, and thought leadership that lands.Ongoing Creative Partnership
Creative direction, messaging audits, and content support that keeps your brand aligned as you grow.Founder & Thought Partner Support
Editorial support, ghostwriting, and visibility strategy for founders who are ready to be seen and heard.Artist Management
Strategic, hands-on artist management supporting career direction, opportunities and long-term growth.Public Relations
Campaign development, personalised outreach, media training, press release compilation and photography to amplify your message by reaching your clients and customers.Creative Collateral
From pitch decks and lead magnets to short books and newsletters, we create assets that carry your message with integrity.SoulTech™ Methodology
Our proprietary approach blends human psychology, systems thinking, and soul-aligned strategy. This ensures your story doesn't just sound good, it transforms the way people connect with your brand and business, inside and out.
shining a light
Why Communeco
Communeco was founded by a journalist and communications professional with 30+ years of experience across media, entertainment, brand storytelling, events, social impact and content strategy. We bring precision, instinct and creative thinking to every artist, person, company and brand we partner with.We work alongside our clients to shape careers, amplify their message, build meaningful opportunities and grow businesses and brands in ways that go beyond the bottom line.Communeco works across artist and brand management, creative strategy, communications and PR, partnering with artists, brands, thought leaders, organisations and people doing work worth knowing about.We clarify, amplify and connect.
positioned with purpose
Who We Are
Communeco is a creative, communications and management agency working with artists, brands, businesses and people with something meaningful to say.We specialise in artist and brand management, communications, creative strategy, campaign development and storytelling that connects with clarity, feeling and purpose.At the heart of our work is a deep listening process, drawing on journalism, strategy, instinct and more than 30 years of experience across media, entertainment, communications, events and social impact. We take the time to understand the person, the work and the bigger picture, then bring the right pieces together to move it forward.Communeco opened its doors in 2014 as a specialist public relations agency in New Zealand. Born from Communications and Eco, it was the first eco PR agency in Australasia, working with businesses, FMCG brands, thought leaders and people creating positive change.Today, Communeco has evolved far beyond its PR beginnings. Our work spans artist and brand management, creative strategy, communications, PR, partnerships and campaigns, bringing together the experience, relationships and creative thinking needed to build careers, brands and ideas with longevity.We are people-first. We listen, we understand what matters, and we know how to cut through the noise. Whether we are representing an artist, shaping a brand, developing a campaign or telling a story, our approach is personal, strategic and grounded in decades of real-world experience.Curious to learn more? Connect with us.
how we serve
Services
Whether you're building a career, launching something new or evolving something established, we meet you where you are and bring together the strategy, creativity and support to move it forward.Artist & Brand Management
Career strategy and direction. Brand development and positioning. Opportunity identification and evaluation. Partnerships and collaborations. Project and release strategy. Publicity and communications. Industry liaison. Brand partnerships. Media and appearance coordination. Long-term career and brand development.Brand Strategy & Creative Direction
Brand messaging and positioning. Voice and tone development. Naming and taglines. Brand architecture. Origin stories and brand manifestos. Creative direction. Visual identity and styling. Brand and messaging audits.Communications & Public Relations
Communications strategy. Media relations and outreach. Media kits. Press releases and bios. Thought leadership positioning. Media training. Interview preparation. Story development. Reputation and profile building. Influencer and stakeholder engagement.Campaigns, Content & Storytelling
Campaign strategy and development. Launch strategy and copywriting. Creative collateral. Pitch decks. Websites and landing pages. Email campaigns. Social content. Longform editorial. Ghostwriting. Keynote scripting and presentations. Story development for press, podcasts and other platforms.Partnerships, Events & Opportunities
Brand partnerships and collaborations. Strategic introductions. Event strategy and creative direction. Launches. Special projects. Speaking and appearance opportunities. Social impact initiatives.AI, Systems & Creative Innovation
Brand-aligned AI strategy. Custom workflows and prompt libraries. AI-assisted content systems. Strategic content architecture. Systems for brand consistency and team use.Strategic Consulting
Creative and communications strategy. Brand and message recalibration. Career and profile strategy. Content ecosystem mapping. Positioning intensives. Creative direction. Visibility strategy.Ongoing Creative Partnership
Retained creative, communications and strategic support for artists, brands and organisations requiring an ongoing partner across projects, campaigns and opportunities.Don’t see exactly what you need? We’re happy to create a scope around where you are and where you want to go.
the story behind the studio
Meet the Founder
Communeco is led by Shannon Dunn, a journalist, communications strategist and creative director with more than 30 years’ experience across media, publicity, entertainment, corporate, wellness and social impact.She has served as Managing Director of The LAROI Foundation, Filmmaker Press Liaison for the American Film Institute, Associate Publisher of Westside Today magazines in Los Angeles, and Media Officer at Charles Sturt University.Her career spans editorial leadership, publicity, brand and communications strategy, entertainment, events and creative direction. She was Director of Australasia’s first eco PR agency, Features & Beauty Editor at Bride to Be, and has contributed to US Weekly, WellBeing and other major publications across Australia, New Zealand and the United States.An award-winning business owner and former CertClean Clean Beauty Awards judge — the first appointed outside North America — Shannon has also been quoted internationally as a wellness and natural beauty expert. She is the author of Healing Prolapse: WHERE TO BEGIN and a children’s book author, and is the founder of SoulTech™, a methodology exploring deeper human connection through technology.Her experience across entertainment, media, publicity, strategy and social impact now comes together through Communeco, where she works across artist and brand management, communications and creative direction, helping shape careers, brands, opportunities and stories with clarity, instinct and purpose.
our clients
Why Clients Love Communeco
"If you have a message, a product, a service, and you wish to share that with the world in an authentic, purposeful and expansive way, Shannon Dunn at Communeco is your person. You’d be hard pressed to find someone more qualified and dedicated to help you accomplish your goals."— Mirjana Boznovska, One Beyond Success"My joy in working with Shannon at Communeco is her intuitive ability to take ideas beyond anything I could have imagined, and to do it with love, passion and joy. One of the keys in working with us in our institute is coming from the heart, and this by far is Shannon's greatest quality. She is our dear friend and trusted adviser."— Lars Gustafsson, BodyMind InstituteShannon at Communeco is one of those fantastic multifaceted individuals who can focus on complicated details, then turn around and organize something grand in scope, like a magazine. She's an exceptional writer and editor who has a clear voice and a knack for phrasing. I can't wait to work with her again.— Marc Lee, The American Film InstituteShannon at Communeco is a fabulous writer and editor who has transformed The Boomerang into a must read industry newsletter. She is a pleasure to work with and everyone adores her.— Susie Dobson, Australians in FilmShannon at Communeco has helped me with public relations and media for my company and personal brand. Shannon really helped me to get my message out to the right market and her releases we're always picked up! Shannon is a pleasure to work with.— Kylie Ryan, My Mindset CoachShannon is not only highly effective at what she does, but she is a sheer joy to work with. She is a bright spirit that brings passion to every project that she works on. She is also a great writer and highly organized, and helped me garner great media for my book in the Australian and New Zealand markets.— Kimberly Snyder, celebrity nutritionist and New York Times bestselling authorIf I had one wish for my brand, it would be that Shannon and I could work together full time. Everything she touches turns to gold, without even batting an eyelid (with organic make up). In a fast world seemingly lacking a conscience, if PR with uncompromised integrity is what you’re looking for—you’ve found it!— Janella Purcell, wholefood chef, medical herbalist, bestselling authorI want to thank you for all the connections you’ve made on my behalf to promote my books. Your understanding of health and the natural way of life was clear on the first interview you did with me. I just wanted you to know how much I respect and appreciate all you do to get the word out, around the world, about healthy living. Thank you for everything.— Mimi Kirk, raw food chef and bestselling authorWorking with Shannon was a pure joy! She really put her heart and soul into the project and communicated every step of the way. More than just a great service provider, I would now consider her to be a friend. Highly recommended!— Katrina Zaslavsky, authorShannon is an absolute genius when it comes to getting your message heard. Her writing touches people hearts and inspires action! Shannon is a total dream to work with, easy going yet focused, flexible yet not scared to voice something if it’s heading in the wrong direction. If you want results and to share your message in authentic way, Shannon is your woman.— Lisa Thompson, Fortune EventsShannon is a great writer with a flair and ability to bring warmth and insight to her work. As a writer for WellBeing magazine she has shown great professionalism and abundant passion for a range of assignments. Speaking as an editor, the greatest thing about Shannon is her capacity to turn around an emergency project on a short time frame and still produce high quality work. She is a pleasure to work with, and I’m happy to have her write for me whenever I can.— Terry Robson, Editor, WellBeing magazineShannon never failed to impress us with her ideas, implementation and reliability. Her writing engages you, pulling you into the story and keeps the hook set to the last line. As an editor, Shannon could turn our worst manuscripts into great reads. I couldn’t give her a higher recommendation.— Steve Cyrkin, Autograph magazineShannon’s exceptional eye for detail and design have made the difference in all our projects together. She is an incredible editor, leader and creative collaborator. Simply written, I love working with her.— Michelle Hood, photographerShannon is an absolute joy to work with. She has a level of integrity that is truly rare in the natural health, beauty and wellbeing industries. I would happily trust any job in the hands of Shannon. I’m always excited when a press release of hers arrives in my inbox, as I know it will be one that is worth reading.— Samantha Sargent, Stait founderShannon is professional, punctual, detailed, delightful, full of integrity, inspiring, extremely friendly and so much fun to work with. It’s evident that she loves what she does and puts her whole heart into it. I will definitely be working with Shannon again and have already recommended her to every entrepreneur I know.— Terra Rose Ganem, entrepreneurShannon has been a trusted, compassionate and incredibly professional contributor. I could leave it in her capable hands to come up with new and innovative stories each month as well as follow the brief to a high standard. Her knowledge on all things health and wellness is extensive and I will continue to work with her and recommend her for any future projects.— Anji Bignell, Editor, Australian Natural Health and Nourish magazinesShannon managed communications with hundreds of journalists at our organization with grace and humor. She is a wonderful collaborator and is very self-motivated. Able to nimbly navigate between quickly changing priorities and maintain focus, Shannon remains calm under high pressure environments.— Rose Kuo, artistic director, The American Film Institute"Shannon was my rock through the journey of publishing Raised to Rise. Her heart-led guidance, steady support, and expert coordination made the whole process feel possible—and joyful. I couldn’t have done it without her!" — Vanessa Jane, author of Raised to Rise
some past and present